AD ANALYSIS

 

Budget:

While the budget for this specific ad is unknown, Redbull spends 100M dollars on advertising yearly, meaning they likely had a big budget for this ad campaign.

Audience:

Young Adults with an adventurous life style, which is portrayed in this ad by having the people shown be on a beach.

Brand Image:

Red Bull's core brand essence revolves around energy, adventure, and pushing limits. The company successfully tells a compelling story through its marketing campaigns.

This branding works as it appeals to a wider audience than a sports based approach to branding, linking the drink with adventure, which is a theme that isn't only connected to the athletic type.

Outcome:

Even after the lawsuit against their slogan, Redbull continues to be a leading brand in the drinks sector, implying that the ad was successful.

Takeaway:

This analysis was done to help better implement our own advert.

We learn from this Redbull ad how to effectively portray energy drink usage. The advert presents the idea of Redbull giving someone the freedom of adventure, which is portrayed by the people in the background having a good time taking photos, and by having the setting be a beach, which gives off tropical and vacation vibes.

All of this helps us in how we format the advert, and how we present the ideas of the drink giving you the energy you need, to adventure, to enjoy life, or to beat whatever perilous situation you might find yourself in.

This subtextual setup for this advert is the people in the background beating the odd situation of the audience's taxing life, presented as a nice time on the beach.

Our ad will setup situations (relatable or not) that a person would need immense energy to overcome, then we will showcase how the usage of our energy drink will help them beat it.